Lilac Labs
March 4, 2026
SetupFree
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Lilac Labs

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At Lilac, we automate the person taking order at the drive thru with a voice AI. We're building this for Quick Service Restaurants (QSRs) dealing with an historical labor shortage and rising wages. Previous attempts at drive-thru voice ordering are costly to implement and have failed to deliver the accuracy and latency needed. It's now possible to build a voice interface that passes the threshold for a great customer experience. In the United States, there are 200,000 Drive-Thrus handling 6 Billion visits a year. At 3 minutes per order, that's 34,000 human years spent on taking orders annually. Per location, on average we can deliver around $100,000 of value in terms of labor savings, upsell revenue lift, and training costs.

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