Breathe Well-being

Breathe Well-being assists individuals in preventing or managing chronic lifestyle diseases by facilitating weight loss through its digital therapeutics program, akin to a weight-loss clinic in the cloud, specifically tailored for India. The program is accessible remotely via phone and a mobile app, allowing users to engage with the lifestyle program from their homes. The online program is designed to be three times more effective at a quarter of the cost. Participants receive bi-weekly one-on-one coaching that emphasizes behavioral changes, access to an online community for support and motivation, and a mobile app offering educational lessons, lifestyle tracking tools, and weekly challenges through gamification. The program's content and behavioral change techniques focus on healthy diet, fitness, lifestyle, and stress reduction. The unique coaching methodology incorporates cognitive behavioral therapy (CBT), goal-oriented treatment, and self-efficacy enhancement. Coaches assist users in overcoming negative emotions from past weight-loss failures and boost motivation by connecting short-term achievable goals with personal values. The program enables users to identify triggers of unhealthy habits and make informed decisions. Breathe Well-being has proven effective in aiding individuals to lose weight, establish long-term healthy habits, and reduce or eliminate medication for lifestyle diseases, such as Type 2 Diabetes. The program seeks to refine its sales processes to enhance user enrollment rates following a one-week free trial, aiming to identify payment triggers and streamline the payment process.