Optery provides automated opt-out software designed for individuals, families, and businesses. It enables users to remove their personal information, such as home addresses, phone numbers, and emails, from hundreds of data brokers on the internet. Optery has been recognized with numerous awards, including PCMag's "Editors’ Choice" for personal data removal from 2022 to 2025, Cybersecurity Excellence Awards for various categories in 2024 and 2025, Cyber Defense Magazine’s awards for InfoSec innovation and attack surface management in 2024 and 2025, the 2025 Fortress Cybersecurity Award for privacy technologies, and Fast Company’s 2023 award for security and privacy. In 2025, Business Insider named Optery as one of the early-stage startups likely to become a unicorn.
Optery helps prevent phishing, social engineering, identity theft, fraud, online stalking, harassment, ransomware, and doxxing, while ensuring private information does not appear in Google search results. Users can create a free account to receive a personalized Exposure Report, which includes live screenshots of where their information is being posted and sold online. Optery offers free tools for self-service removals, with an option to upgrade to a paid plan for professional removal services.
Optery for Business caters to enterprises by removing personal information of employees and executives from the internet. It also provides an API for application developers to integrate data broker scanning and removal technology into their applications.