Sterling Labs, Inc

Sterling Labs, Inc is currently in stealth mode. Their previous product, Focus Buddy, is an AI productivity coach designed to assist users in achieving their daily work goals, even when focus is challenging. Users develop a productive relationship with Focus Buddy, spending multiple hours on calls to benefit from its features. Focus Buddy helps users avoid procrastination by addressing hidden anxieties, embracing imperfection, breaking tasks into manageable parts, initiating with mini-goals, and maintaining momentum through regular check-ins. It aids in recovering from distractions by detecting when users are engaged in less important tasks or social media, addressing underlying concerns, and redirecting focus to important tasks. Additionally, Focus Buddy manages stress and prevents burnout by detecting stress buildup, integrating mindfulness habits, facilitating short rejuvenating breaks, and helping users stay composed. The initial target audience includes individuals with ADHD who are highly motivated but face internal and environmental challenges. The vision is for each worker to have a personal coach that applies proven productivity techniques in real time, enhancing focused work hours without additional effort.